People ask if email still matters. My answer is yes. It matters more than ever. I have worked for years in this field. Email is the best way to talk to people. But just sending emails is not a real plan. So here are my Email marketing top 10 tips.
This is not just a list of ideas. It is a guide you can use. I use these tips all the time. They help get more opens. They help get more clicks. They help me make more sales.
Know Who You Talk To: First, know your reader. This is rule number one. Do not send one email to all. That is a bad idea. You need to know them well. What are their problems? What are their goals?
I find what they want in two ways. I look at data to see what links they click. I also just ask them. A short survey can teach you a lot. This helps you target your emails.
Action Tip: Try this trick. In your first email, ask a question. Ask them to click a link. For example, “I am new.” Or, “I am an expert.” This groups them for you right away.
Write Good Subject Lines: Your subject line is very key. If it is bad, no one will read your email. I have seen thousands of emails. The best ones are short and clear. They make you a bit curious.
You must stand out. Do not use boring words. Test new ideas. See what people like. This is a very key tip for you.
Action Tip: Here are some lines I use.
Ask a question: “Do you make this error?”
Tell them how: “How to get more sales in 10 days”
Be personal: “A fast question for you, [Name]”
AI in 2025: AI tools are great for new ideas. I use them to get 10 to 15 ideas fast. But AI is a helper, not the boss. Use its ideas. Then add your own touch.
Make Emails Good for Phones: Most people read email on a phone. I do too. If it is hard to read, they will stop. It must look good on a small screen. This is a must.
It is more than just a good design. Are your lines short? Do your images load fast? Is your main button easy to tap? You must make your emails easy to use on phones.
Action Tip: I do this one thing each time. I send a test email to my own phone. I open it. I read it. I click the links. If it is hard for me, it is hard for them.
Use One Clear Action: I learned this lesson the hard way. Once, my email had three links. The clicks were very low. People were lost. The next week, I sent an email. It had just one big button. It said, “Read The New Post.” The clicks went up three times. A light went on: simple is best.
Each email you send should have one main goal. This will help you get more clicks.
Action Tip: Always use a button for your main link. My tests show buttons work best. They are much easier to see than text links.
Do More Than Use a Name: Using a first name is a good start. But real pros do more. They use data to change the email. The message fits what the user has done before.
When you group your list, your emails feel personal. A store can show items a user might like. This turns a reader into a true fan.
Action Tip: I make a group of people who do not open emails. I send them a special offer. Or I ask them, “Do you still want our emails?”
Tip 6: Send at the Best Time
People ask for the best time to send an email. The truth is there is no one best time. You must find the best time for your list. This means you have to test.
Look at your reports. Do you see a pattern? Once you find a good time, set your emails to send then. This will get you the best results.
AI in 2025: AI can help you. Many email tools have AI now. It sees when each person opens their email. It sends your email at that time. This is a great new tool.
Tip 7: Test All Your Work
The best email marketers all do one thing. They test all the time. Do not think you know what is best. Let your data show you the way.
A/B testing is your best friend. Small changes can lead to big wins. This is how you make your emails better.
Action Tip: Test just one thing next time. I would start with two subject lines. Send them to a small part of your list. The one that wins gets sent to the rest.
Tip 8: Make Your Content Helpful
all If you only send sales ads, people will leave. I use the 80/20 rule. 80% of your words should help people. Only 20% should be for sales.
Be a source of good help. Share blog posts. Share how-to guides. Share good stories. If you always give good content, people will listen when you sell.
Tip 9: Clean Your List Often
It can feel bad to remove people. But trust me on this. A big list is not always a good list. It is key to clean your email list.
A client of mine had low open rates. They were at 15%. We removed people who did not open an email in six months. The next open rate was 28%. It showed that a small, active list is best. This will help your emails get seen.
Tip 10: Use Automation to Save Time
I call email automation my 24/7 helper. It sends the right emails at the right time. It does this based on what people do. I do not have to do it by hand. This helps your business grow.
You can set up auto emails. Send them to new people. Send them to people who leave carts. This gives all users the same good brand experience.
Why This Works:These 10 tips work as a team. They make a strong email plan. Small wins in each area add up. This leads to big results over time. Your return will be much higher.
The Main Point: Email is a long race, not a short one. The key is to keep going. Focus on giving value. Use the tips I have shared. Your emails will help you grow.
Do not feel like it is too much. Just pick one or two tips to test this week. Tools like Mailchimp have what you need.
I suggest you get a free Email Campaign Planner. It will help you plan your work. Start today. I promise you will see your opens, clicks, and sales go up.