Your email list is a great tool. But what if people do not read your emails? We need to be honest. Do you want to reach your readers? I found a way. Host a live email marketing event. This is a great plan. It is not just a normal email. It is a live talk where you can share. A live talk helps you teach. It helps you build a group. You can show what you know. A simple email can’t do this.
When People Stop Reading Your Emails:
Do you feel sad when you see your open rates? Are clicks on your links rare? I see this a lot. People get bored with the same old emails. I know that an event can fix this. It makes people want to look at your emails again. A live talk gives real value now. A normal email can’t do that. It changes how you talk. You talk with them, not at them. When you ask people to a live talk, you give them a good time. It is not just facts. I have seen this simple change bring back interest. It shows people the great value a brand can give.
Good Email Tips I Use:
- Host a “Challenge” Week: I helped a client host short, live talks each day. The energy it built was great. It keeps people coming back.
- Ask Your List for Ideas: Before you plan, send a poll. Ask what they want to learn. This ensures you make something they need. It also makes them feel a part of it.
Your Readers Want More Than Emails:
Sometimes readers have questions. A simple email can’t answer them. They want to learn more from you. A live email event is the best way to give them this. Think of it like opening your doors to them. You can do more than write. You can make a time they will recall.
- Teach a Skill: Show your readers how to do something hard. This is great for showing how a tool works.
- Host a Panel of Experts: Ask other smart people to talk with you. This adds great trust to your events. It lets your readers hear new views.
- Host a “Hot Seat” Talk: Ask a few people to get live help from you. All the readers learn from these real cases. It is open, real, and has great value.
A Look at Health Care Email Ideas:
A dental office could send email notes. But they could also host a live Q&A talk. The talk could be on “Facts About White Teeth”. This lets people ask things with no stress. I’ve seen this plan build great trust. It teaches people about good services. It shows the office is a real leader.
A free gift might grow your list. But the people may not be a good fit. I learned this the hard way. We gave a free list and got many names. But they did not buy from us. So we held a small live talk. We got fewer names. But the new leads were ten times better. An event works like a filter. The right people will sign up. This shows you they care a lot.
Asking people to sign up is a smart plan. It helps you get new leads. You get info from people who care about your work. This helps you build a good list of new clients.
A Good Plan for Health Care Emails:
Think about this. You sell a service to doctor’s offices. You could host a talk called “New Coding Rules for 2025.” The leads you get will be the right ones. Your next emails can help with their main problems. This makes your emails work very well.
Be an Expert in Your Field:
Trust is the most key thing you can have now. The best way to build trust is to show you are an expert. Anyone can write an email. But when you teach a live class, you are a leader. Sharing what you know for free builds good feelings. It makes you a brand people can count on. An event shows that you know your field well. You can prove it by what you say and do. This is a great tip for small doctor’s offices.
How Doctors Can Use Email:
A mind doctor could host a talk on “Ways to Deal with Stress at Work.”
A heart doctor could host a talk on “What Your Blood Numbers Mean.”
These talks give key facts. They build a name for trust and care. This helps bring in new patients.
Make Work Easier After the Event
The live event is just the start. The real work is what you do next. An event gives you good things to use. You can make emails that go out on their own. This helps you care for your leads. New AI tools for 2025 can make this very easy. In my own work, I use AI to:
Make short notes: Get key points from the talk to send out.
Make emails personal: Look at the questions people asked. Write emails that give them answers.
Use the talk again: Turn the talk into posts, short clips, and pictures. This helps me reach more people.
Here is a good tip. Be clear about how you use their data. This is key to keeping their trust.
My Easy Plan for After an Event:
The Replay Email: Two hours later, send a link to the video.
The Resource Pack: One day later, email a link to the slides.
The Feedback Loop: Three days later, send a short poll. The notes you get are gold.
The Nurture Path: One week later, start a new email chain. Keep the talk going.
Why It Works So Well :
A live email event works with your main plan. It helps you make content, get leads, and build trust.
Health Care Email Tips:
To get the word out, use email and social media. You can also work with others. Send special invites to parts of your list. If you are in health care, you must follow the rules. I have helped many doctors with this. Your tools must be safe for health data (HIPAA). Do not share private health facts (PHI) in a group. You must keep patient facts safe. This is not law advice. Please ask a law expert for help.
Email vs. Text for Events:
I use email to send the full invite. I use text for a quick note right before the event. A text sent 15 minutes before you go live will help more people show up.
Conclusion: Make Friends, Not Just a List
If your emails feel cold, an event is the fix. It helps you become a source of trust. You can get your readers back. You can get good leads. You can show you are a leader. It is easy to start. You can use tools like Zoom or WebinarJam. They work with email tools I use, like Mailchimp. Stop just sending out notes. Start to connect with people. Plan your first email event today. I know you will see a big change.