Conversion Rate Calculator

Enter your visitors and conversions to see your conversion rate. Optionally enter revenue per conversion to estimate earnings.

All About Conversion Rate

 

Our Conversion Rate Calculator is a simple yet powerful tool that helps you measure how effectively your website or campaign is turning visitors into customers. Just enter the number of visitors and the number of conversions (sales, leads, sign-ups, or any action you want to track), and the calculator will instantly show your conversion rate in percentage.

You can also enter your average revenue per conversion to see an estimate of your total earnings. This makes it easy to track ROI, compare campaigns, and set performance benchmarks.


What is conversion rate?

Conversion rate is the percentage of visitors who take a desired action on your website, such as making a purchase, filling out a form, or subscribing to a newsletter. It shows how effectively your site turns visitors into leads or customers.

Benefits of using a free conversion rate calculator

Instant results – No need for manual math.
Easy to compare campaigns – See which strategy performs better.
Track performance – Quickly measure if changes improve conversions.
Save time – Focus on optimization instead of calculations.
Data clarity – Helps identify strong and weak points in your funnel.

Answering common conversion optimization questions

Q: How do I improve my conversion rate?
A: By testing different headlines, CTAs, layouts, and improving page speed.
Q:What is a good conversion rate?
A:It varies by industry, but generally, 2–5% is considered average, while top-performing sites see 10% or higher.
Q: Do ads affect conversions? Yes, highly targeted ads usually bring visitors more likely to convert.

Why is conversion rate important?

A strong conversion rate means you’re getting more value from your existing traffic. Instead of just driving more visitors, you’re maximizing ROI by turning clicks into actual results—sales, sign-ups, or leads.

What affects your conversion rate?

Several factors impact conversion rates, including:
-Website design & usability
-Page load speed
-Clarity of your call-to-action (CTA)
-Quality of your traffic
-Trust signals like reviews, testimonials, or secure checkout
-Mobile-friendliness